I have this friend of mine called Ajay. Ajay is business tycoon who lived in Satana, Maharashtra state, India, one day I traveled to his place just to say hi to him and his family.
During the night, he decided to take me to one of his establishments. I did not believe what I saw. Ajay owns the best night club in town.
To make the long story short, I asked Ajay to share with me what makes his club the best. I love my friend; he told me every important detail on how to achieve more in the club business.
From the experience I got from Ajay, Here I have decided to Share with you how to set up your night club to attract more customers.
This is the first thing to consider before doing anything. Location determines almost everything when it comes to club business. To attract more customers make sure your club is located at easy to reach area by either public or private transport.
Your club should be far from a residential home. This will enhance the privacy of your customer and avoid nuisance to neighbors.
After successful figured the best location, then consider the following factors.
The space of your club is an essential factor to consider for a successful business. Space entails the comfortably of the customers and safety of your service. In short, space may determine the number of people who will come to your place.
I liked the space of the Ajay's club; it is neither very bigger nor too small. It is of medium size with enough parking lots.
Make sure you get enough space to accommodate all of your potential customers.
Your club must look up to date. Make sure you have a well-designed club from the floor to the roof, lighting, furniture, counter, lounge, dance flow and everything.
Make sure there is enough ventilation or AC.
Best Food and Drinks
Apart from dancing, people can come to your club to eat and drink. Make sure you serve the best dishes. Also, keep all the best liquors in your store. People love to drink while enjoying the music.
To offer the best music you may consider hiring the best Dj in your city. You may have a daily timetable for the popular music genre just to cover different groups of people. Weekends should be left as the best mixing days.
Good music will enhance the customer vibe and keep the club upbeat.
Ladies are like a spider web, having them on your club will help you attract so many customers especially men.
To have many ladies in your club you can consider having a ‘ladies free nights’ where all ladies can enter for free. Also, you may consider hiring very beautiful girls to host your customers.
This is the best thing to have in your club. Membership service will turn your customers into loyal clients.
Members are given a special card which will enable him/her to enjoy some of the services different from other customers. He also pays an annual subscription fee to gain membership status.
Depending on your membership policy, you can say that every member shall enjoy two free drinks every day when he comes to the club.
The better the membership policy, the better you can attract more members.
I liked the fact that half of the customers at the Ajay club are members. The best part of being a member of the Ajay club is having a member’s party each month where members enjoy everything for half price.
This is a sensitive issue. No one wants to come to your place to risk his/her property or life. Make sure the security of your place is well maintained, install surveillance cameras, have strong bodyguards, etc.
Make sure all security issues are handled carefully just to enhance order and safety at your club.
My task was to share with the best things to consider attracting more customers at your club. The bottom line is, to attract more customers you must make sure